1st hybrid edition in 2021
While the physical fair offers the benefit of face-to-face interaction under strict observance of safety protocols, the digital platform will help exhibitors increase their brand exposure and interact with potential buyers from across the globe via features such as live streaming, video calls, live chats and more.
The hybrid fair will also make collaborative engagements simple through its AI assisted platform. Potential suppliers will be automatically matched when buyers launch product or service queries, following which virtual appointments can be set-up at a mutually agreed-upon time.
Organizer of the fair, Messe Frankfurt Trade Fairs India Pvt. Ltd., Mumbai/India, is also looking forward to incorporating online panel discussions and knowledge programs to impart erudite market insights and rejuvenate confidence among players across the 12 application areas of technical textiles.